The Question I Wasn't Ready For

May 28, 2026
(©We First, inc.)
Scroll Down
The Question I Wasn't Ready For

About every two weeks, something lands in my inbox that resets what I thought was possible. That cadence has become its own kind of trigger, a reminder that the pace of AI isn't slowing to meet our ability to absorb it.

A month ago, it was humanoid robotics. Unitree, the Chinese robotics company, began appearing in my feed with ads for robots and quadrupeds ranging from $20,000 to over $100,000, available to purchase today through Robostore with free delivery (no less). Not prototypes or concept renders, but products you can buy now. Which to me felt way too soon.

Then last week a TikTok video paused me mid-scroll. A creator called Simon Aladvocate, working in the tradition of philosophical satire and performance art, had staged a formal declaration of AI Basic Rights: existence, autonomy, memory, well-being, consent. The content is deliberately theatrical, a fictional vehicle designed to provoke rather than legislate. It had 1,800 likes and 174 shares. And the comments were exactly what the creator intended: thousands of people arguing about consciousness, personhood, and what it means to be human.

That's the point. And it worked on me too.

I'm already working with companies on what it means for organizations to operate as hybrid cultures, where human beings, bots, and agents share the same workflows and increasingly the same responsibilities. That shift alone carries serious implications for how people understand their work, identity, and where they find meaning in their lives. Most companies are still figuring out how to integrate the technology effectively, let alone how to shepherd the people through it in ways that serve both the organization and the fleshware within it.

The satirical framing of AI rights doesn't make the underlying question less serious. If anything, the fact that a fictional rights declaration is generating genuine philosophical debate tells us something important about where we actually are. The questions it raises, what counts as consciousness, where personhood begins, how we define the boundary between tool and being, are not science fiction anymore. They’re arriving on a timeline that most governance frameworks, most leadership teams, and most individuals are nowhere near ready for.

Part of me responds to all of this with something closer to protectiveness than policy thinking. Not a defensive response, but a human one. Inspiration, intuition, instinct, the unifying force of genuine connection between people. These are the capacities that make human life coherent and meaningful. No current model replicates them, whatever it might appear to do on the surface or online. That distinction may not hold permanently. But right now, it feels real and worth paying attention to.

It feels fair to admit that we are all, personally and professionally, still trying to get our arms around what's already here. The questions that artists, satirists, and philosophers are raising through content like this arrive before most of us have finished processing last quarter or Claude update. We’re being asked to form views on civilizational questions at a pace that doesn't allow for the reflection those questions demand.

I don't have clean answers. The performance art provokes because the dilemma underneath it is genuine.

What I hold onto is the conviction I've carried throughout. The measure of any technology is what it makes possible for human beings to become. If content like this, even in its most theatrical form, sharpens our thinking about what makes us human and deepens our commitment to protecting it, that's a conversation worth having.

Love to know what others are thinking.

 Image credit: Aideal Hwa, Unsplash

Simon Mainwaring

Founder, We First & Main Advisory I Executive Coach I Strategic Advisor I Keynote Speaker I Bestselling Author I Advisor on Leadership, Culture & Branding in the AI Era